Björn was introduced by Graham Norton delivering a good luck message to the finalists of the 2023 Eurovision Song Contest which was held in Liverpool, UK in place of Ukraine due to the ongoing conflict with Russia.  The hosts were UK singer Alesha Dixon, Ukrainian singer Julia Sanina, British actress Hannah Waddingham and Irish broadcaster Graham Norton.

Björn's message was filmed at the ABBA Museum and he ABBA Voyage also got a plug too.