Björn was interviewed by SVT Småland where he walked about how he had been heavily invested in Västervik in recent years and now he enjoyed the results. The annual Visfestival tickets had almost sold out and there were a record number of boats in the marina.

"It has become the way I dreamed, that this place would be what it once was and now it is," he said.

In the future, Björn also hopes that the festival will have a more international character. He hopes to be able to invite some foreign stars who are also his friends.  “I'll do my best to make it so. But I know from experience that it is not easy to get here foreign stars to Västervik. There's no airport!”, he says, laughing.