Nordnet Live is the biggest event in the Nordic region for savings and investments (Nordnet is an investment company).

Björn was a guest at the Nordnet Live 2017 conference and titled an "entrepeneur".

His panel session was called "Life after ABBA".  He was talking about, in spite of such huge success with ABBA and Mamma Mia!, he could afford to retire and live a good life, yet instead, he starts new projects on a regular basis. They focussed on Mamma Mia! The Party.

He was also interviewed backstage by Nordnet's Communications Manager Johan Tidestad and Olle Qvarnström backstage at Nordnet Live 2017. He talked about his entrepreneurship and community commitment and plans to take ABBA into the digital age. In addition, he revealed the questions he has been asked the most times over the years.

YouTube links c/o Nordnet Sverige