In the few months leading up to the opening of ABBA The Museum in Stockholm, a range of small films were made available on social media channels, mainly YouTube, to build excitement and interest and to show progress - without giving too much away.
There was also some promotion with mainly Ingmarie Halling, Museum Curator, speaking to various news outlets.
Although there are no appearances by ABBA members in most of these films, I've included them here as a reminder of the days pre-ABBA The Museum for posterity. Björn did appear in two of the Secrets films and is included here but also in their own entry - ABBA The Museum - Secrets.
- ABBA The Museum
A time-lapse film showing how the building and its interior was transformed into the Museum.
- ABBA The Museum
A sped-up film showing Ingmarie Halling dressing four dummies in the Waterloo costumes.
- ABBA The Museum Secrets #1-#13
The Museum published online a series of 15-second "Secret" films showing various aspects of preparation for the Museum opening but also creation of an advert used to promote the Museum. Björn appeared in Secrets #6 and #12. All 13 films have been incorporated into one video here.
- ABBA The Museum Commercial
Cleverly using actors, voiceovers, green screens and other technical wizardly, an audience member was pulled on stage to join ABBA live in 1977 and added to a scene from ABBA - The Movie. This was confusing to fans at the time but it was to promote the "5th Member" feature in the Museum which was just cartoon images initially.
- Nyhetsmorgon
Broadcast: Monday 6 May 2013, SVT4 news, Sweden
An interview with Museum Curator Ingmarie Halling.
- Euronews
Broadcast: Sunday 5 May 2013
A group of lucky members of the ABBA Fan Club got a sneak preview of the Museum on Friday 3 May 2013 before it opened to the publc on Tuesday 7 May 2013.
- Gomorron Sverige
Broadcast: Tuesday 7 May 2013, Sweden
Charlotte Wiking spoke to Ingmarie Halling.
- The Introduction
The fabulous video introduction as you enter ABBA The Museum, directed by Jonas Åkerlund.