ABBA The Museum Press Conference (BJÖRN)

Filmed: Wednesday 3 October 2012

Location: Scandic Hasselbacken Hotel, Stockholm, Sweden

Release status: Unreleased

Shown in: Sweden

Additional information

Björn met the press at the Scandic Hasselback Hotel to announce that, after several twists and plans put on ice, an ABBA Museum would open in Spring 2013 on Djurgården in Stockholm, Sweden. The location of his interviews was directly oppostie the construction site.

ABBA The Museum would exist in a Swedish Music Hall of Fame building mainly for ABBA but also for other Swedish artistes and would be an interactive way of presenting the band's music, lyrics, costumes, musicals and movies.

Björn admitted in the STV interview, "I've been a little hesitant to become a museum piece before my death. My hope is that you will get a little closer to us and that it should be a lot of fun, warm and emotional."

  1. SVT Nyheter
    Broadcast: Wednesday 3 October 2012
    Björn was interviewed on the balcony of the Scandic Hasselbacken Hotel with the site of ABBA The Museum in the background.

  2. Expressen
    Published: Wednesday 3 October 2012
    Björn was seen on the balcony of the Scandic Hasselbacken Hotel with the site of ABBA The Museum in the background and was interviewed inside the hotel.

  3. Metro Sverige
    Björn was interviewed inside the Scandic Hasselbacken Hotel.

  4. Svenska Dagbladet
    Björn spoke to Harry Amster

Images from all are above. To see which is which, click on the ( i ) on the top-left hand corner of the picture gallery.

Thanks to Bill Paganucci c/o ABBA Village, Steve Layton, justforme and the Official International ABBA Fan Club.
YouTube links c/o MetroSverige and svdtv

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Contact me at abbaontv@yahoo.co.uk