Mamma Mia! EPK = Mamma Mia! Electronic Press Kit

PROMO film made during rehearsals and dress rehearsals for Mamma Mia! and mostly used in The Winner Takes It All - The ABBA Story but distributed to news and entertainment programmes and thus used in parts in several other programmes - to make it look like Björn was giving them an interview!  So basically a video press release from which TV news programmes can take as much or as little as they want or need in order to make a programme or feature about Mamma Mia!

Ever wondered why TV programmes kept showing the same clips of the show and interview with Björn? They all made it look like he was giving them an exclusive interview - he wasn't!

This is why the clips above are in different quality - because they were taken from numerous sources and different programmes.

Thanks to Kaarin Goodburn and ABBA Report, Issue 14, Spring 1999.