Multi-Coloured Swap Shop, more commonly known simply as Swap Shop, was a British children's entertainment programme that was broadcast on Saturday mornings on BBC1 for 146 episodes in six series between 1976 and 1982. It was ground-breaking in many ways: by being live; being nearly three hours in length; and using the phone-in format extensively for the first time on TV. The content of the programme included music, visits from celebrities, competitions, and cartoons, but the main element was that children would offer to swap something they no longer wanted in return for something else.

Series 4, Episode 7.

Benny and Björn were interviewed by Noel Edmonds on the day of their last concert at Wembley Arena.

They took phone calls from fans and Keith Chegwin talked to fans waiting for ABBA outside the BBC TV Centre. Björn sounds like he'd had a really heavy night drinking - probably just five nights in a row in concert taking their toll on his voice.

After the interview the Gimme! Gimme! Gimme! (A Man After Midnight) PROMO video was shown.

I remember seeing this at the time and was really excited because I was seeing ABBA that night at Wembley Arena. I remember being really disappointed the girls weren't there and thinking to myself, "I'm going to see them later!".

Is there some footage of the girls jogging here (someone I know seems to think so!)?

I contacted Noel Edmonds to ask if he could remember how many times ABBA appeared on the show. His response was, "Sorry, I really can't remember!"

Broadcast information:
Saturday 10 November 1979, LIVE at 9:30, BBC1, UK
May 2007 - during a programme about pop stars on children's TV on BBC 4 - Children's TV On Trial.

Most of this clip has been officially released on the Voulez Vous Deluxe Edition.

The VIDEO tape includes a lesser-quality clip but it does include Keith Chegwin's interview with the fans waiting outside the gate which is definitely worth a watch. 

Multi-Coloured Swap Shop, 1976; 
Multi-Coloured Swap Shop (Swap Shop Awards), 1978; 
Multi-Coloured Swap Shop (Benny & Björn), 1979; 
Multi-Coloured Swap Shop (Björn on telephone), 1981; 

Archive data from BBC’s public site:
Title: MULTI-COLOURED SWAP SHOP
Caption: Live childrens' prog with guests, phone-ins, pop music, cartoons. Presented by Noel EDMONDS, Keith CHEGWIN, Maggie PHILBIN & John CRAVEN. Guests include Jane GISBEY, Abba's Benny ANDERSSON & Bjorn ULVAEUS. With 'Secret Squirrel'. Live studio; sp s' inserts; sps film & vt, cpyrt film & vt, stills
Guid: LCHC047K
Transmission date: 10 Nov 1979
Clip #: BBC_LCHC047K
Restrictions: Prior approval required for all uses, please contact your local Getty Images representative for screener requests and approval details. No use as a complete program, for sequential use with other BBC clips, for unofficial association with BBC, or in a manner that brings BBC into disrepute. Additional BBC Motion Gallery restrictions apply – see Section 10.6 of applicable Getty Images license agreement.
License type: Rights-ready
Filmmaker: 
BBC Broadcast Archive
Collection: 
BBC Broadcast Archive
Clip length: 01:59:40:00
Credit: BBC Broadcast Archive
Source: BBC Broadcast Archive
Final delivery options: Other digital and analog formats available. Please contact us for assistance.
Release information: Not released. More information
Aspect ratios: 4:3
Object name: BBC_LCHC047K
Subject: Arts, Culture and Entertainment
Keywords: Pop Musician, Child, Cartoon, Arts Culture and Entertainment, Guest. Find similar clips
Availability: Availability for this clip cannot be guaranteed until time of purchase.
Transcript:
Live childrens' prog with guests, phone-ins, pop music, cartoons. Presented by Noel EDMONDS, Keith CHEGWIN, Maggie PHILBIN & John CRAVEN. Guests include Jane GISBEY, Abba's Benny ANDERSSON & Bjorn ULVAEUS. With 'Secret Squirrel'. Live studio;sp s' inserts; sps film & vt, cpyrt film & vt, stills
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Noel offers this week's Oddswap prize which is a seed planter, a book and an elephant. Noel oversees this week's Top Ten swap competition which offers the Top 10 singles and album of the week to the winning viewer. John CRAVEN reads out viewers letters (3m00s) and presents a report on cuts being made to the BBC World Service. (FILM: 6m00s) Keith CHEGWIN organised 'Dial a Joke' and chatted with Abba fans waiting outside of Television Centre. Maggie PHILBIN interviewed Jane GISBEY who also showed viewers how to make their own noticeboard. CARTOON: 'Secret Squirrel: Jesta Minute' 6m14s Taft International
Benny ANDERSSON & Bjorn ULVAEUS of Swedish pop supergroup Abba join Noel in the studio for an interview and also answer questions from viewers. Includes music videos: (CPYRT VT: 'Take A Chance' 1m35s; 'Gimme, Gimme, Gimme' 3m12s; 'Voulez Vous' 1m00s; 'Does Your Mother Know?' 1m35s; 'Dancing Queen' 1m10s; 'So Long' 1m25s all CBS Records) Keith CHEGWIN gets his hair cut at Hari's of Stanley Street. (FILM: 6m34s) MUSIC VIDEOS: Showaddywaddy 'A Night at Daddy G's' 2m38s Arista Records Madness 'One Step Beyond' 1m10s Stiff Records Androids 'Love Dance' 1m10s Wake Up Records Sparks 'Tryouts For The Human Race' 1m10s Howlin' Promotion Co.
EX LIB VT: 'Near and Far: People of Many Lands' 1m31s Tx'd 4/3/76 EX LIB FILM: 'Bill and Ben' 1m30s Tx'd 8/1/53 EX LIB FILM: 'TT Races 1961' 1m12s
BBC Item Type: Programme
BBC SubCatalogue: LONPROG

Thanks to Rafael & Stefan's ABBA Pictures, Richard Knight, Dean Morrison and Jozsef.
YouTube c/o Monarch Films and bobtrouper