Made In Sweden For Export

Filmed: 19-21 May 1975 (over three days)

Location: SVT Studios, Stockholm, Sweden

Broadcast: Friday 10 October 1975 20.00-20.45 SVT2, Sweden

Release status: See below

Duration: 30 mins (15 mins for ABBA bits)

Shown in: See below

Additional information

Mamma Mia and So Long were performed for this short programme which was a showcase for Sweden and Swedish artists produced by Sveriges Radio/TV2. ABBA were the only artists in the programme to do more than one song.

A special film for I Do, I Do, I Do, I Do, I Do was included in the programme.

Click here for a Swedish newspaper cutting from 22 May 1975.

This was the first time they had worn the cat costumes (using the colours of the national Swedish flag - a blue cat for Agnetha and a yellow one for Frida) for a TV appearance but because the programme wasn't broadcast until several months later, the costumes were then seen first on Disco which was broadcast later in May 1975, a week or so after this TV special was filmed.

The programme was directed by Leonard Eek. Agnetha, Björn and Benny had appeared in Midsommardans från Solliden hosted by Leonard in 1971 and would go on to work with him again in ABBA-dabba-dooo!! in 1976.

Running order of guests:

  1. ABBA - Intermezzo No.1 (opening credits)
  2. ABBA - Mamma Mia
  3. Merit Hemmingson
  4. Sylvia Vrethammar (NOTE: This is the same lady who sang Y Viva Espana in 1974)
  5. ABBA - I Do, I Do, I Do, I Do, I Do
  6. Björn Skifs
  7. Lill Lindfors
  8. ABBA - So Long
  9. ABBA - Intermezzo No.1 (closing credits)

ABBA arrived at the start of the show emerging from a large crate and launched straight into Mamma Mia.  The performance of So Long was extremely lively, especially Frida and for that they removed the long skirts revealing a shorter cat costume underneath (so that's where Bucks Fizz got the idea from!).

The show was presented at the 16th Rose d'Or Festival (also known as Montreux International TV Festival) as the competition film of SVT in 1976.

A PROMO LP was available featuring artists from the programme. See front cover here and back cover here. According to the back cover, there was an extended edition of the programme made. The track listing of the album was:

Side 1
ABBA - Intermezzo No. 1
ABBA - Mamma Mia
Merit Hemmingson - Lapp Nils Polska
Sylvia Vrethhammer - Dance The Samba With Me
ABBA - I Do, I Do, I Do, I Do, I Do
Björn Skifs - Michelangelo

Side 2
Lill Lindfors - A Song For You
ABBA - So Long
Lill Lindfors - Then Came You
Sylvia Vrethhammer - Mrs. Robinson
Björn Skifs - Why Don't You Go Your Way
ABBA - Intermezzo No. 1


Additional broadcast information:
17 January 1976, NRK, Norway
7 April 1976, Sweden, TV2 at 21:50
16 August 1976, 21:00-21:45, ARD, Germany
Monday 30 August 1976, 21:15, BBC2, UK
Thursday 28 October 1976 at 19:00-19:30, on Channel 9, Australia, renamed Songs of Sweden

Bits of this programme were used in a show An Evening with ABBA and Silver Convention which was basically just the ABBA clips from the programme (which were played first) and a Silver Convention Concert which was aired on 23 March 1977 with an Australian host.

Apparently Channel 9 received a large number of complaints about the lack of ABBA as it was at the height of their popularity when it was aired in October 1976,

This performance has been released officially on the ABBA - Deluxe Edition DVD, (not the whole programme, just the ABBA bits).   SVT made the programme available on their Open Archive but it has since been removed.

Click here for the Daily Mail - Monday 30 August 1976
Click here for The Australian Women's Weekly - 13 October 1976, p.25
Click here for the Victor Harbour Times - Wednesday 20 October 1976, p.16 (for following week's TV guide)

  1. At the very beginnig of I Do, I Do, I Do, I Do, I Do (and before the saxophones kick in), after Björn and Benny have successfully "fought" the other men, Benny seems a little dizzy and very unhappy.
  2. In I Do, I Do, I Do, I Do, I Do Frida leans in for a glass of champagne from Benny while he's pouring one for himself and Björn - but he refuses!

Lyrics available on the Official ABBA site: Mamma Mia, I Do, I Do, I Do, I Do, I Do and So Long.

Archive data from public site:
Made in Sweden : for export
Stockholm : SR, TV2, 1975-10-10 20.00-20.45
Personer Eek, Leonard (producent)
Åberg, Lasse (medverkande)
Coulson, Sidney (medverkande)
Skifs, Björn , 1947- (medverkande)
Hemmingson, Merit (medverkande)
Lindfors, Lill , 1940- (medverkande)
Vrethammar, Sylvia (medverkande)
Grupp/institution ABBA (medverkande)
År/datum 1975-10-10 20.00-20.45
Kanal SVT2
Utgivning Stockholm : SR, TV2
Utgivningsland Sverige
Originalets nummer R-VB:018893
Leverantör SVT TVARK
MPEG-1 XA_TF07-0378
Ljud mono
Färg färg
Filbeskrivning 1,5 Mbit/s, MPEG-1 layer 2, 48 kHz, 128 kbit/s
Arkivnummer XA_TF07-0378

Thanks to Johan Jerreling, Petr Mlejnek, Jozsef, Carl Magnus Palm, ABBA4ever Forum (no longer online), Phillip Darlington, Erik Liebstaedter, Sam Shervz, Peter Kennedy, Jun Seo, Robin Andersson and Graeme Read. Thanks also to Sonia Jarvis and Pepé c/o ABBA Village.
YouTube clip c/o Raynier Keenan - YouTube

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