There was a huge amount of publicity surrounding the film in Sweden while the film was being made, and the fact that Agnetha was working away from ABBA in a completely different career. She gave many interviews to the press at this time saying how much she had enjoyed working on the film:

When Agnetha was asked about working away from ABBA, she said:

A week before the premiere, Agnetha was asked in a radio interview how she was feeling:

After the press previews, Agnetha told Aftonbladet: