The ABBA Gold CD/DVD release of 2010 featured a re-mastered version of the PROMO.
The promotional film clip to "One Of Us" which would appear all over the world. There was a shock in store for fans at the sight of Frida's drastic short 'punky' haircut and Björn's new beard. (The morning after this video first appeared on Top of the Pops, I was teased mercilessly at school because Frida looked so old!). The PROMO was shot in a panic as "One Of Us" was chosen as a single at the last minute.
It was director Lasse Hallström's idea to film the flat-moving in his own Stockholm apartment, incidentally, the same apartment as the one used for Happy New Year and Felicidad.
An alternate version of the "One of Us" promo, with a couple of slightly different scenes was shown during the West German broadcast of Dick Cavett Meets ABBA in 1981. The different scenes show:
- Agnetha and Björn standing up around 1:30 mins into the video, after we see Frida and Benny in the same positions
- Frida close-up instead of the 3 heads of Agnetha over 3 heads over Frida formation at this position around 3:00 mins.
All of ABBA's PROMO clips were produced with 16mm cameras.
At the time of release, this PROMO was offered to TV stations for 1,000
Kronor.
Compare the alternate versions:
The roll of wallpaper that Agnetha rolls out is the same as that in a picture of ABBA during a break in filming the Knowing Me, Knowing You PROMO although Agnetha hangs it upside down.
YouTube link c/o AbbaVEVO and 2Shaymcn